BLACKPINK and BTS Are Making Hanbok a Global Craze

BLACKPINK and BTS are putting the most recent worldwide style fashion with the re-invention of the conventional Korean clothing, hanbok.

It's now no longer unexpected that K-pop idols create impact trends, and thru the "re-designing" of hanbok, with the contact of each the conventional and cutting-edge Korean attire, BLACKPINK and BTS make contributions to popularizing this new synthesized fashion.

While hanbok is frequently visible in historic places and duration dramas and films, BLACKPINK's state-of-the-art MV, "How You Like That," gave off a sparkling vibe for the dress.

Lisa, Jisoo, Rosé, and Jennie's hanbok costumes worn withinside the MV have been mainly created via way of means of Danha Judan, who's now claiming repute withinside the K-pop scene. Hanbok is turning into the essence of K-style because of the upward thrust of K-content, together with track and drama. It's a signal that conventional costumes are being re-tested in Korea because of the global craze.

BLACKPINK's track video handed 2 hundred million perspectives, 8 days after its launch on June 29. For the primary time in a unmarried channel of Korean artists, it recorded a complete of 10 billion perspectives. It additionally broke the preceding file of BTS withinside the most-regarded YouTube movies in 24 hours.

Analysts say BLACKPINK's track video leads the worldwide craze now no longer handiest for his or her new songs and performances however additionally for his or her unconventional fashion.

The clothes that the quartet wore are tailor-made to every member's fashion. Jennie converted the red phoenix gate software right into a Jeogori fashion with the idea of Cheollik, an empty belly of Joseon's army officers. Rosé additionally wore a crop pinnacle that reinterpreted the undergarment idea below Cheollik as well.

Jisoo wore a Norigae, which supplied a brief dress-fashion dress with conventional patterns. Lisa wore a "fusion" dress that mixes a pinnacle with a hanbok jeogori and a backside skirt with a conventional Thai dress.
Then, the manufacturer of the hanbok discovered an explosive growth in sales. According to Danha, 3,000 to 4,000 foreign places enthusiasts are traveling each day to buy hanbok after the discharge of BLACKPINK's "How You Like That."

Aside from the sensational woman group, BTS member Suga, who finished his solo "Daechwita" as his solo moniker Agust D in May, wore a hanbok in his track video. The video, which handed one hundred million perspectives on July 5, drew interest via way of means of combining hanbok style and spatial backgrounds, together with track and palaces, blended with conventional Korean track and hip-hop beats.

The authorities and associated organizations have additionally stepped up efforts to in addition unfold the Korean wave. The Ministry of Culture, Sports and Tourism and the Korea Craft Design and Culture Promotion Agency will pick out ten hanbok-specialised groups via way of means of July to release the "2020 Hallyu-related Collaborative Content Planning and Development Support" task. It is a task to help collaboration advertising with cultural artists via way of means of choosing groups that could in the end enhance into foreign places markets and plan and bring hanbok merchandise related to the Korean wave.